Homeowners are not prepared to switch to renewable energy because its technology is relatively unknown and unfamiliar. To increase public knowledge of PV-panels in Rotterdam, P·A is establishing a network of ambassadors to inspire people, and developing two solar pavilions, and pop-up stores to give the technology some traction with the public.
How do you transform a deprived area like Bospolder-Tussendijken Rotterdam into a Next Generation and Zero-Energy Neighborhood? P·A is part of the coalition 'BoTu Next' along with Over Morgen, Urhahn and Inicio. We came together to determine how best to address the transformation of this declining area, and translated the results of our work into an inspiring enterprise plan for the neighborhood, alongside its residents.