Due to its prime location on Middelland Square (Middellandplein), redevelopment of this former commercial building is an attractive proposition. Owner Woonstad put out a pitch request in order to find the most appropriate candidate to rent the space. The candidate was to transform the building into a vibrant space that would add to the neighborhood. On short notice, P·A created a vision for the building and called it “We Are Middelland”, or WAM for short. The vision includes an double-height café on the square and a multifunctional space equipped to accommodate diverse functions from yoga class to boxing gym and from meeting room to cinema.
member of the 'We Are Middelland' (WAM) team
"The owner of the building put out a pitch request in an effort to find an suitable renter. Because the plan had to be developed very quickly, we gave P·A total freedom to come up with something that was both financially feasible and fulfilled our social ambitions. P·A understood exactly how to go about this. It was not only a beautiful design, but we also achieved the right look and feel for the location. We were the obvious winners of the pitch contest."
ron van gelder
projectleader at 'Woonstad Rotterdam'
"It’s really important for the neighborhood that this building is revitalized with a good program. The business case must work out in both financial and social terms. P·A offered a convincing story; not only for the building but also for the redesign of the outdoor public space adjacent to it. Moreover, P·A went a step further and proposed to raise a nearby street to improve the quality of the public space and the café inside the building!"
Nasredin, Mansour and Said
Middellandplein, Rotterdam, The Netherlands
architect & interior architect