Our ‘zon in de stad’ project started off as a residents’ initiative to promote PV-panels in the Middelland neighborhood in Rotterdam. We found that the main reason people were not ready to switch to renewable energy was the fact that the technology was still unknown to them. PV-panels are given the cold shoulder. To get Middelland familiar with PV-panels, we are setting up a network of ambassadors to inspire people, realizing two solar pavilions to confront people and organizing pop-up stores to inform the residents.
Rotterdam, The Netherlands
Climate Focus B.V., Wouter Deen
architect & researcher